Our leads come from the website you are on, RealEstateHudsonValleyNY.com Our leads are mostly generated organically from people searching for homes on Google, Yahoo, and Bing search. We also receive leads from our active social media profiles, with over 1000 followers on Facebook, Twitter, Instagram, and thousands of subscribers to our blog. We have spent endless hours adding content to our website and building our social media profiles, to attract quality web traffic to our website.
Unlike other lead sellers, we originally built our website for our own real estate business. Our website is a regular real estate agent site built by Real Geeks. When you sign up for leads, you will have access to the backend/CRM of the website like all other agents do. There, you will be able to see all activities of your leads: what properties they have searched, properties that they have favorited, when was the last time they logged in, etc. Any email that your leads send through our website will be directly sent to you.
We are offering our leads at a lower cost than you would from large sellers of leads, and at a fraction of the costs of Zillow and Trulia. We offer our leads straight from the website to your inbox for $20/lead, and there are ways to save:
We are just a small local website, and we only get a limited amount of leads per month. Sign up now before all the leads are sold out!
$20/lead is often less than what you pay if you run a Google pay-per-click campaign. The average for a lead from pay-per-click is around $20, with the competitive New York and Westchester leads costing more. That is before you calculate the costs of maintaining a website, adding content to your website, building lead capture pages, and hundreds of dollars a month paying for a pay-per-click manager, or time invested in running campaigns yourself.
Absolutely not! There is no monthly maintenance fee, and after you have received all the leads that you paid for, you can choose not to pay again. However, we only have a limited amount of leads. Priority will be given to people who buy our leads in bulk and on a recurring basis, and agents who have a leads nurturing system and experiences in turning these leads into sales.
Each lead is exclusive and is only assigned to one agent. Once it is assigned to you, it is yours only.
We currently get leads daily for areas covered by the HGMLS: Westchester County, Rockland County, Orange County, Putnam County, and Dutchess County (mostly Southern Dutchess County).
When purchasing leads, please indicate which county you would like your leads from. We will assign leads based on the county. We are not able to break down the leads any further into towns or zip codes. We determine the location of the lead based on the first homes they have viewed on our website.
As you know, many people start out looking in one county, and end up buying in another. We have no control over where people ultimately buy their home, and will not issue any refunds based on location. If the lead end up looking in an area outside your service area, you can always place it as a referral and earn a referral fee.
Most of our leads are from buyers looking to buy a home. But guess what, just ask them! Many of the buyers need to sell their current home too! You will be one of the first agents to know that they need to sell!
If you are interested in receiving seller leads, please let us know, as we do have a home evaluation tool to capture seller leads. But those leads often do not have a phone number or email address.
Usually you will be notified by text or email within minutes of a lead signing up. Other times we wait until the lead has spent some time on the site so we can access what location and type of homes they are looking for. That way, it may take up to 12 hours from the time they sign up until we forward it to you (especially very late at night or weekends)
There will also be times you receive a lead that is not fresh to the site. An example would be a lead who originally signed up with a fake name and phone number, but then emailed us with questions and provided us with a real phone number. Those are usually great leads since they initiated contact, so freshness does not really matter.
We also receive phone calls and texts from buyers and sellers. In that event, we will text and/or email you their information as soon as we hang up. In the future, we can work together to improve that process as much as possible.
Our leads are good internet leads with buyers looking for homes. It is no different from leads that you receive from your own website and your broker's websites, your own internet advertising, zillow, trulia, and realtor.com You will get a regular mix of people who are just browsing, people who are not ready to buy for another year, people who will not respond to your calls, and people who are ready to buy a home tomorrow.
It is impossible even for Google to provide you solely with "hot leads who are ready to buy right now!". There may be services where they prescreen and pre-approve the leads, but those leads will certainly cost hundreds of dollars instead of $20.
All the leads that we provide you will include the name, phone number, and email address. One of the advantages of our leads is that you will have access to our CRM. You can log on daily or weekly to see the activities of the leads: when was the last time they logged on, what homes they have viewed and favorited, etc.
Another advantage of our leads is that they have signed up to receive daily emails of homes that match their search. That is a drip-email campaign that is built in for you. Based on our stats, around 75% of our leads will log back onto our website after signing up. That means 1) they provided an accurate email address 2) they received the emails and read them at some point.
The leads that we provide you will have the following:
However, you will get the following types of leads, which we will NOT provide refunds:
It is definitely a numbers game. If you were going to spend $300 on a mailer or a billboard, do you think you would even get 15 leads? At least in our system you know you are getting opportunities to sell.
Here is what our typical agent does with 15 leads based on our stats:
Ultimately, how many sales you close depends on how diligently you follow up with the leads. According to a study by realtor.com, 95% of online leads convert between the 2nd and 12th contact attempt. And from our experiences, your return on investment will closely monitor the numbers from this example:
Sorry, but we have worked very hard on building our web presence to attract the amount of leads we do now. Therefore we cannot afford to give away free leads. You can always start with an initial $300 purchase to decide whether you enjoy the quality of the leads.
After you sign up, we will review your information and make sure we have availability for the area you requested. If the area is available, you will receive an invoice from paypal from "BFB Marketing".
After you pay your invoice, you will receive a welcome email. We will include instructions on how to set up your account on the CRM of our website, useful videos and articles for you to learn how to use the CRM, phone and email scripts to use for following up, and best practices on how to convert your leads. We can also schedule an initial phone call to make sure you receive the most appropriate leads.
How many leads you receive per day depends on your preferences, the county that you choose, and the time of the year. On average you will receive up to 10 leads per week per county. We can discuss that in further details after you sign up.
After signing up, we will email you a weekly statement showing you how many leads you have received.